Hi, I’m Patrick Murray.
On weekdays, I’m Senior Brand Strategist at Blue Cross and Blue Shield of Nebraska. I ensure our brand — one of the most recognized and trusted in America — is protected and powerfully expressed wherever it shows up in the world.
I wear lots of hats, and that’s how I like it. I’m responsible for all our brand advertising, digital media spend, creative direction and more. Check out some of this work here.
When I’m not crouched in front of a computer, you can find me watching birds in the forest, playing soccer or eating pizza. I’m proud to make my home in Omaha with my growing family.
About Seven Locks
My creative practice is Seven Locks.
I grew up around DC, where in the 1800s the C&O Canal was built to bypass the rocky Potomac and connect the coast with the western interior. Steep elevation changes are solved by locks, which are basically elevators for boats. The busiest stretch is between Locks 8 through 14 — seven locks in just 1 ¼ miles. A single lock is a feat of human ingenuity; seven in a row require a crazy degree of precision and skill to work together.
Seven Locks lifts organizations to their next level by harmonizing creative disciplines with precision and skill.
Our services
The disciplines below are core offerings:
- Brand strategy — Define the principles that sit at the heart of your organization, and how to get sustained value out of them.
- Writing — I tell and sell with words. Short punchy ad copy, longform content, or even scripts for videos and podcasts.
- Naming — I can help name your product, service or brand. It’s both easier and harder than you expect.
- Graphic design — We excel in visual identities for brands with panache. No project is too big, few projects are too small.
- Art and creative direction — Collaboration with your team to support your projects with strategic vision and brand expertise.
- Creative operations — Get your workflows and systems working with precison and harmony.
- Experience and activations — Understand your audience and bring your brand to life through events, pop-ups, or environments.
I also work closely with a deep bench of talented friends to support:
- Photography
- Videography
- Motion design
- Web development
- Custom type
- Other?
In these areas, Seven Locks works like a general contractor and creative director, all in one. We’ll source exactly the right brains and hearts for your project, combining our proven vision and taste with capable project management— at rates far lower than a big agency. In the end, you get top-flight creative services and a process that works for you.
We have worked with
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